Viva Carmel

Written By Savannah Sterrett

Building a Brand That Feels Both Scientific and Human

The Client
Viva Carmel is a dermatology and medical aesthetics clinic in Carmel-by-the-Sea, California. Led by Dr. Julie Kenner, the clinic blends science, luxury, and approachability to help women invest in long-term skin health.

The Challenge

As a brand-new clinic, Viva Carmel needed a brand identity, a website and more. In order to launch, they needed…

  • A distinctive brand identity with logo, color palette, brand fonts, etc.

  • A clear brand voice that reflected science and sophistication without feeling cold

  • A website with an intuitive, beautiful design and engaging copy that spoke to women 30–50 visiting Carmel-by-the-Sea

  • Launch materials — from clinic trifolds to Instagram graphics — that looked polished and professional from day one

  • A foundation for ongoing marketing that would keep everything consistent as the clinic grew

 

The Solution

We worked with Dr. Kenner to create a brand identity and messaging framework that balanced science with warmth.

Brand Identity, Strategy & Messaging

  • Designed a distinctive and meaningful logo and visual brand assets

  • Defined a voice: youthful, breezy, sophisticated, luxurious, human

  • Wrote taglines and messaging that paired credibility with friendliness

  • Ensured tone stayed consistent across web, print and social

Website & SEO Copy

  • Crafted homepage and service descriptions designed to attract the target audience

  • Presented Dr. Kenner’s expertise in a personable, trustworthy way

  • Integrated SEO keywords to support discoverability in a competitive market

Launch Collateral & Campaign Assets

  • Designed a clinic trifold to showcase services locally

  • Created Instagram graphics for clinic introduction, VISIA skin screenings, and makeup services

  • Supplied plug-and-play copy templates so the team could keep their social media on-brand long-term

Visual Direction

  • Selected and guided stock photography to reflect a coastal, upscale aesthetic

  • Advised on clinic imagery to strengthen brand consistency

The Results

  • Viva Carmel launched with a polished, cohesive identity across all platforms

  • Messaging that connected with the ideal audience immediately

  • A website and collateral package that projected both warmth and expertise

  • A scalable foundation for future marketing campaigns and service rollouts

Savannah Sterrett