KS Law: A Confident, Human Brand for a Complex Field
Completed in 2020 – Supported to the present
From a False Start to a Fresh Vision
Before working with Brand Perfect, Kennedy Sutherland LLP had already invested funds and time into a website that never launched and failed to capture who they are. They needed more than a replacement site – they needed a brand refresh and digital presence that could energize and humanize a highly technical, banking-focused law practice.
Before
After
Designing a Brand that Feels Like San Antonio
KS Law is rooted in San Antonio and serves financial institutions across Texas. We built a brand system to match:
New logo and color palette of deep navy and vibrant orange – professional, modern, and full of energy
Photography and imagery that showcase downtown San Antonio and the Hill Country to reflect local character and authenticity
Clean, modern typography and layouts that signal competence and efficiency
The result is a look that’s professional and approachable, giving potential clients confidence while highlighting the firm’s personality.
A Website That Works – and Keeps Working
Instead of rebuilding on WordPress, we migrated the site to Squarespace, which cut hosting costs and removed hidden maintenance fees.
Squarespace’s user-friendly editor gave the KS Law team confidence to add blog posts and news updates in-house. They’ve used this capability consistently to publish thought-leadership articles and create a robust banking-law news hub, extending the site’s reach and authority long after launch.
Bringing the Team to Life
We also performed a full-team headshot photoshoot, adding warmth and authenticity to the website. The imagery humanizes an industry that can otherwise feel flat and impersonal. We strategized to include the updated brand colors in the headshots wherever possible.
Enduring Value
Since launch, we’ve continued to provide strategic support and site updates, ensuring the brand stays current. Compared to their costly, unfinished first attempt, KS Law now enjoys:
Lower long-term costs and easier updates
A cohesive, energetic identity that reflects their expertise and Texas roots
A living content platform that supports consistent thought leadership
Key Takeaway
Kennedy Sutherland LLP moved from a stalled, generic web presence to a vivid, San Antonio-centered brand and a dynamic Squarespace website. The transformation proves that even in a conservative field, a law firm can project competence, accessibility and personality – and keep growing that presence over time.
Ready to refresh your brand and website?
If you’re a law firm or financial services company with an outdated site – or a costly project that never delivered – we can help you move forward with clarity and confidence. Start a conversation with Brand Perfect and let’s build a brand that works as hard as you do.
