Strategy, Story & Design Working Together

Corporate gifting is personal work. It’s about creating moments that help brands connect with the people who matter most. When limelily asked us to redesign their brochure after a recent brand update, the goal was simple: build a piece that reflects the heart of their business. Intentional gifting. Effortless execution. Elevated service.

Our challenge was to translate all of that into a 6x6 trifold that feels warm, modern and unmistakably limelily.

Starting with clarity: what the brochure needed to accomplish

Before touching design, we stepped back and clarified the purpose of this piece.

Help corporate teams quickly understand what limelily does
Show the hands-on partnership they offer, not just products
Create a visual experience that feels curated and inviting
Give Twila and the team a polished and personal sales tool

This was more than showing pretty gifts. It was about communicating a brand promise: gifting reimagined.

The visual direction: elevated, warm and true to the brand

We built the design around limelily’s natural palette. Fresh greens. Neutral grounding tones. A balance of light and dark sections that signal both sophistication and approachability. Clean iconography and intentional spacing helped the message feel calm and structured.

Every panel had a clear job.

Front Cover
A confident introduction to limelily’s approach with a real team member and a simple message about meaningful brand moments.

Inside Panels
A blend of storytelling and service highlights arranged for quick understanding. Short lines. Clear bullets. Warm and helpful language.

Back Panel
Contact details and a subtle use of the brand mark that supports the layout without taking over.

The finished piece doesn’t just explain limelily. It feels like limelily.

Messaging shaped around the client experience

Tone mattered as much as layout. limelily clients want ease and clarity. They want a partner who handles the details so they can stay focused on their work. We shaped the writing to match that expectation.

“We’re here to help you gift with confidence”
“Effortless execution from concept to delivery”
“Full-service solutions for modern corporate teams”

The voice is direct but warm. Strategic but not stiff. Exactly how limelily serves their clients.

Built for real-world use

This brochure was designed to work hard.

Sales meetings
Conference tables
Onboarding materials
Leave-behinds after client visits
Printed or digital use

It’s compact. Easy to hand off. Clear at a glance.

Why this project matters

At Brand Perfect, design is more than aesthetics. Good design creates clarity. It builds confidence. It supports real connection.

Working with limelily allowed us to create a tool that elevates their brand and reflects the care they bring to every project.

This brochure is one small part of a much bigger story. Helping businesses show care. Strengthen relationships. Create moments that matter.

And for limelily, that story is only getting started.

A Fresh Brochure for limelily