Juniper Ridge RV Village & Red Barn Ranch RV Park
Video ads that helped a once word-of-mouth business reach a new generation of guests.
The challenge
For years Juniper Ridge RV Village and Red Barn Ranch RV Park didn’t need to advertise. Word of mouth and loyal long-term Guests kept sites full – often close to 90% occupancy.
By early 2025 that comfortable pattern broke. New RV parks opened across the northwest Austin corridor, post-pandemic travel habits shifted and online research became the first stop for many long-term travelers. Occupancy dipped to around 60 % and it was clear that “build it and they will come” no longer worked. To get bookings moving in the right direction again we needed a creative and strategic plan.
Our approach
Brand Perfect came in as Fractional CMO to guide the overall marketing strategy and messaging. We knew that video – done well – would let potential Guests picture life at each park and build trust quickly.
To bring that vision to life we partnered with Keylight Marketing, whose videography expertise gave the project professional polish and strong storytelling on camera.
How we worked together
Brand Perfect led discovery, concept and messaging. We shaped the story around Texas skies + friendly vibes, planned where the videos would live (YouTube, Google Ads, social) and managed ad targeting and campaign rollout.
Keylight Marketing handled on-site filming and post-production. They captured sunrise shots, Guest interactions and sweeping views that made the parks’ friendly, open feel tangible.
The partnership let each team focus on its strengths – creative direction and marketing strategy from Brand Perfect and cinematic video production from Keylight – so the finished ads looked great and worked hard.
Results
Red Barn Ranch
5,743 views, 43.2 hours of watch time and 2 new subscribers
Strong 87.5 % average percentage viewed and 0:27 average view duration
A vertical YouTube Short added 1,050 views
Juniper Ridge RV Village
685 views, 4.7 hours of watch time and 4 new subscribers
80.1 % average percentage viewed and 0:24 average view duration
These numbers show viewers didn’t just glance – they stayed almost to the end which is exactly what drives bookings.
Why it matters
When a long-trusted referral-based business meets a changing market, visibility is everything. By pairing Brand Perfect’s strategic marketing and ad management with Keylight Marketing’s expert videography we helped Juniper Ridge and Red Barn Ranch tell their story in a way that travelers could feel – and act on.
Want to team up on something similar?
If your property or service brand needs marketing that blends smart strategy with high-quality visuals Brand Perfect can build the plan and lead the project – while bringing in the right creative partners like Keylight Marketing to make it shine. Reach out today – we’d love to talk to you.
